Client:

San Francisco Design Week (SFDW)

San Francisco Design Week (SFDW)

Overview

Full visual and collateral design for the SFDW event, including promotional materials, signage, banners, branded stationery, event programs and supporting copy/slogan. The goal was to maintain consistency and high visual appeal throughout all touchpoints for the festival.

Challenges

How do you capture the vibrant spirit of emerging Bay Area designers and transform it into a unified visual experience for San Francisco Design Week? The brief demanded more than style—it called for a magnetic identity that would ignite inspiration, connect diverse audiences, and leave a lasting impression across every festival touchpoint. From bustling event hubs to quiet moments with branded collateral, our challenge was to weave creativity and cohesion into every detail—turning vision into reality while setting a new benchmark for design excellence in the Bay Area.

Solution

We delivered a cohesive and engaging visual identity across all event assets for SFDW. This included designing eye-catching promotional materials, environmental signage, banners, branded stationery, and immersive event programs. Every deliverable was coordinated to ensure visual consistency and reinforce the festival’s message, creating a memorable, high-impact experience at every touchpoint.

Deliverables