Overview

Margaret Sung is a holistic nutritionist focused on personalized plans that support digestion, hormonal balance, metabolic health, and overall wellbeing through nutrition and lifestyle coaching. Holistic nutrition emphasizes whole foods, root-cause support, and sustainable habits, integrating mind–body factors to promote long‑term health rather than quick fixes.

Challenges

Building a brand identity that communicates both scientific credibility and calming, holistic values. Creating consistent, eco-conscious touchpoints that engage clients and reflect Margaret’s dedication to wellness and sustainability. Presenting complex nutrition and lifestyle concepts in a way that inspires trust and accessibility.

Solution

Created a symbolic, nature‑led visual system across brand assets and added seed‑paper business cards with printed planting steps to ensure a consistent, professional presence and a tactile, eco‑conscious touchpoint.

Deliverables