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Client:

Ashera

Ashera

Overview

Ashera is a Munich-based design startup specializing in handmade luxury writing instruments, most notably the AEON Fountain Pen limited series. The project focused on blending traditional craftsmanship with modern engineering and sustainable materials, showcasing these qualities in a premium brand experience. My role included UX/UI design for landing and reservation pages, campaign design support, and developing interactive product visualizations.

Challenges

Conveying the dual essence of heritage craftsmanship and cutting-edge engineering through digital touchpoints. Designing a landing page that emphasizes AEON’s premium status and supports conversion-focused goals while maintaining the luxurious, artisanal narrative. Creating interactive elements (like a configurator) to help users explore finishes, colors, and the pen’s open/close mechanisms, reflecting the product’s ergonomics and build quality.

Solution

Developed visually striking, conversion-oriented landing and reservation pages consistent with AEON’s craft-focused positioning. Designed and integrated an interactive configurator, allowing users to swap finishes/colors and interact with the pen’s state to highlight design quality and craftsmanship. Supported the launch campaign with strong narrative content, clear feature highlights, and credibility cues to reinforce the brand’s premium, sustainable ethos across all digital materials.

Deliverables

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