Asmeya

Client:

[ Collateral Design ] [ Packaging Design ] [ Visual Identity ]

Asmeya

Overview

Asmeya is a skincare brand that fuses science with nature, offering clinically-proven, nature-friendly solutions designed for nighttime recovery and ritual-driven self-care. The brand’s distinct identity centers around the narrative “Sleep Deep, Glow Bright.” My role spanned visual identity development, packaging and label design for both P.M. Oil and P.M. Cream, ingredient/compliance labeling, stationery design for the founder, and promotional materials for print and digital.

Challenges

Merging clinical credibility with nature-inspired, calming aesthetics in all visual outputs. Building a consistent identity across diverse products (P.M. Oil and P.M. Cream) and mediums without diluting the core brand narrative. Translating a sleep-centric theme (“Sleep Deep, Glow Bright”) into packaging, print, and digital assets.