Overview

Serum Skincare is a brand that artfully blends science and nature to create innovative, nature-friendly skincare solutions. The collaboration with their team focused on combining precision formulas with a quiet-luxury aesthetic, aiming to establish a premium and consistent brand presence. The scope included designing a unified visual identity system — from packaging and labels to stationery, print collateral, and promotional materials — ensuring every customer touchpoint reflects the brand’s values and style.

Challenges

Achieving a balance between scientific precision and natural appeal in visual design. Presenting a quiet-luxury aesthetic that would stand out across diverse formats, from packaging to promotional display, without compromising consistency. Crafting collateral that communicates premium quality yet feels approachable and environmentally conscious.

Solution

Developed a cohesive visual system that brings together luxury cues and nature-inspired details. Created packaging and label designs with clean, sophisticated elements to echo both science and serenity. Ensured all assets — from stationery to promotional materials — shared unified branding principles, resulting in a seamless customer experience across product and print environments.

Deliverables