Client:

Media Team Coconea

X-Alps

Overview

Covering the Red Bull X-Alps as the media team for Toma Coconea involved overcoming significant creative and logistical challenges. The unpredictable alpine weather, demanding terrain, and rapid pace of the race required exceptional flexibility and technical expertise. Our mission was to deliver fresh, engaging content—including videos, live streams, and photography—often on the same day, to keep audiences energized and invested in the race’s unfolding drama.

Challenges

To achieve this, we developed a mobile production workflow with lightweight equipment and rapid field-editing setups. By combining advanced drone technology with skilled camera operators, we captured stunning aerial and ground-level visuals that brought new perspectives to each stage. Reliable live streaming was made possible through portable transmission gear, allowing us to broadcast press conferences and race starts from even the most remote locations. Meanwhile, our photographers worked alongside the video crew to ensure every key moment was documented in compelling still images.

Solution

We approached every aspect of coverage with agility and collaboration, making quick decisions on site to adapt to changing circumstances. Technical know-how and efficient post-production enabled us to maintain broadcast-quality delivery despite tight deadlines. Above all, our focus remained on authentic storytelling—conveying Toma’s passion, endurance, and character, while providing audiences a vivid and immersive media experience throughout the adventure.

 

Deliverables

Redbull X-Alps

5 Videos